Session One: Why You Need a Vertical Strategy and How to Create One.

Date: Wednesday, November 3
Time: 2:00 pm ET / 11:00 am PT

Entering a new market and focusing on a specific niche might seem like a scary proposition for print service providers—especially if that PSP is working to maintain its current business. Remove the fear of the unknown. Join the first session and learn the six key advantages of embracing a vertical market approach, the qualities that specific industries value and ways to get your team on board.

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Session Two: Taking Stock to Start Your Vertical Focus

Date: Wednesday, November 10
Time: 2:00 pm ET / 11:00 am PT

Which vertical market makes the most sense for you and your business? The answer is more obvious than you think. With the right strategy, you can identify the organizations that are most likely to buy your products and services and then map your strengths to industry opportunities. Join the second session and walk away with a simple tool to evaluate your current state and identify opportunities.

Session Three: Marketing and Sales Tips and Tricks

Date: Wednesday, November 17
Time: 2:00 pm ET / 11:00 am PT

Learn from real life successes to modernize your sales and marketing. When implementing a vertical market approach, you can borrow from best practices that others have learned. This session will spotlight industry-specific examples. Learn a proven process to distinguish yourself from your competitors.

About Karen Kimerer

Business Development Leader, Keypoint Intelligence - InfoTrends

As Director of the Business Development Strategies service at Keypoint Intelligence, Karen Kimerer has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry.

Register for these three sessions today!

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