From producing jobs like business cards efficiently to improving response rates for your clients’ direct mail campaigns, personalization with VDP capabilities offers an important opportunity for your business. Read what the experts recommend to make variable data and customization a tool to help your business thrive.

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In today's fast-paced and competitive market, having a clear and compelling value proposition is crucial for PSPs. This article explores how PSPs can use market research to craft compelling value propositions that distinguish them from the competition, attract new customers, and ultimately enhance their bottom line.

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