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Strategies for Selling Sign and Display Graphics

A critical step in successfully selling sign and display graphics is qualifying customer requirements and expectations. Utilizing NAPCO's recent research study, better identify your buyers' purchasing needs and preferences to aligning selling efforts with customer requirements.
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A Checklist for New Market Selections

Attempting to determine which markets to pursue can take up a lot of time, and the results can sometimes deliver diminishing returns. Before you dismiss the idea, consider the effects that refusing to explore new market might have on your business. Explore practices that will help you create a new market mindset.
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Print Buyers Want Inkjet... They Just Don't Know it Yet

Print buyers today have a good understanding of inkjet technologies and its value. As a PSP, to stand out from competitors, you'll have to provide customers the expertise to showcase the many benefits inkjet delivers. Explore how you can help customers realize the value of inkjet what and it means for their client needs.
On Topic

Marketing

Make your clients understand the importance of print's role in their marketing strategy, why personalized communications trigger a bigger reaction, and why 5th Color can help make their piece stand out. Take advantage of the wealth of resources on marketing to support your business.

NEW! The Goldfish Series

Discover the secrets of the most successful brands through bestselling author Stan Phelps.

Video Spotlight

Customer Story

Inkjet Insight: Open Your Mind Up to Inkjet

John Gagliano, Executive Vice President with Vision shares their inkjet journey with Ricoh's high-volume production devices.
Product Overview

RICOH Pro C7210X Series Graphic Arts Edition Product Overview

See how these innovative and affordable 5th Color Station digital presses can help your business truly stand apart in a world full of four-color printing.

Ricoh Staff Picks

hardware

RICOH Pro VC70000/VC70000e

Continuous feed inkjet's new standard in high-speed print production for quality and productivity on offset coated paper.
Image Asset

NEW Image Assets

Download the newest marketing application image assets to showcase the range of possibilities you can offer clients.


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