A critical step in successfully selling sign and display graphics is qualifying customer requirements and expectations. Utilizing NAPCO's recent research study, better identify your buyers' purchasing needs and preferences to aligning selling efforts with customer requirements.

Attempting to determine which markets to pursue can take up a lot of time, and the results can sometimes deliver diminishing returns. Before you dismiss the idea, consider the effects that refusing to explore new market might have on your business. Explore practices that will help you create a new market mindset.

Print buyers today have a good understanding of inkjet technologies and its value. As a PSP, to stand out from competitors, you'll have to provide customers the expertise to showcase the many benefits inkjet delivers. Explore how you can help customers realize the value of inkjet what and it means for their client needs.

Make your clients understand the importance of print's role in their marketing strategy, why personalized communications trigger a bigger reaction, and why 5th Color can help make their piece stand out. Take advantage of the wealth of resources on marketing to support your business.