Attempting to determine which markets to pursue can take up a lot of time, and the results can sometimes deliver diminishing returns. Before you dismiss the idea, consider the effects that refusing to explore new market might have on your business. Explore practices that will help you create a new market mindset.

Now more than ever, those involved in selling and manufacturing print applications need a tool that enables them to highlight the advantages of print and paper. This document proposes an acronym (PLATE, which stands for Physical, Lasting, Accessible, Tactile, and Eco-friendly) to highlight the benefits.