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The print communication industry continues to change at a rapid pace. As we move through 2023, success will depend on new market opportunities and figuring out ways to maximize them. This Road Map provides perspective on the top trends you should consider as you plan for business development in 2023.

Successfully targeting a vertical industry requires you to develop strategies that align internal resources with market needs, educate and train staff, and allocate resources for ongoing market monitoring. Utilize the recently updated vertical market guide to enhance your sales team knowledge in the retail industry.

Now more than ever, those involved in selling and manufacturing print applications need a tool that enables them to highlight the advantages of print and paper. This document proposes an acronym (PLATE, which stands for Physical, Lasting, Accessible, Tactile, and Eco-friendly) to highlight the benefits.